Media Training

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How to write press releases … that work

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Richard Branson said: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” He never spoke a truer word: when most people offer those PR stories to journalists, all too often they end up being ignored. So what is the secret of a successful pitch to the media? […]

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How to become an energy thought leader

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Who sets the energy agenda? Who are the thought leaders in the energy sector? How can you become a key contributor to the debate? During this workshop, we will explore: The benefits of being an energy thought leader How to pitch yourself and your ideas Using social media to promote yourself How to blog to […]

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Raise your profile as an energy expert

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Do you want to raise your profile as an energy expert and increase your influence? Do you want to be one of the media’s go-to people on energy? Do other energy consultants get calls from journalists rather than you? If the answer to any of these questions is yes, don’t let your expertise on energy […]

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How to get great publicity … for free

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Do your competitors get quoted in newspapers or on TV? Are you buzzing with ideas but don’t know how to promote them? Do your press releases never lead to any media inquiries? Research shows that editorial coverage has four times the value of advertising and with thousands of websites, newspapers, magazines and broadcasters out there, […]

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