Media Training

Social media: strategy, tools and tactics

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This course will demystify the world of social media and develop the delegates’ knowledge and skills.

During this course, delegates will create a basic social media strategy and learn how to establish or refresh their company’s social media presence on the key platforms,

It will include a mixture of theoretical content and realistic exercises, where delegates will work through a real-life scenario, posting updates about an event.

The course covers:

  • The benefits of using social media
  • Overview of social media channels
  • Developing a social media strategy
  • Creating social media profiles
  • Growing your following: encouraging engagement + writing for your audience
  • Creating and managing content: different types of posts & when to use them
  • Social media etiquette: hashtags, mentions and retweets
  • When and how to schedule your posts: developing a content calendar
  • Evergreen posts: what are they and why are they useful
  • Use of images and video in social media
  • The pros and cons of blogging
  • Monitoring + analytics
  • Dealing with the negative: handling criticism + using social media in a crisis

Fees:

£2,500 per day (maximum 10 people)

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